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How to Work With Influencers
Learn how to engage and listen to customers on the social web.
Chris Barger will share how automotive giant General Motors uses passionate fans to extend their brand voice and improve the customer experience.
GM used temporary social media teams, a sound listening and response strategy and even traditional media outreach to accomplish their influencer outreach goals.
During this presentation, learn these lessons and more:
 
  • Why you can’t over communicate in a crisis
  • Why and how you should let others tell your story
  • How to measure and report in support or influencer outreach
  • The keys to following up and extending the engagement
  • The ultimate rule: Get caught doing the right thing
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