Social Fresh Charlotte 2011

Is Your Social Media Marketing Missing Something?

What if the top consultants, authors, and brand managers could show you?

What if they explained not only what they do, but how and why?
Would you use that information for your business?

Stop wondering and find out today. After years of helping businesses and listening to you, Social Fresh is proud to offer access to the topics you have requested most.

How Will These People Help You?

These are not your average social media professionals.

In September 2011, Jason Keath assembled a wide variety of incredible thinkers. They presented best practices, case studies, analytics, and secrets from their own experience and data analysis.

They all met in Charlotte, NC for this incredible Social Fresh event. (We know the content was valuable because most of the speakers stayed to learn from each other and ask questions.)

What Will I Get?

* The Keynote Speakers

The perfect blend of information and entertainment

PETER SHANKMAN, Founder of Help A Reporter Out

Always entertaining and insightful, Peter explains the key principles every marketer needs to be aware of, but often is unaware of.

CHRISTOPHER PENN, Director of Strategy at WhatCounts

With incredible marketing insight, Chris explains exactly what is working in social media and what you need to be successful.

JUSTIN KISTNER, Senior manager of Webtrends

Using real data, Justin explains exactly what works best on Facebook today.

* The Case Studies

What’s working now? What’s not?

HILTON WORLDWIDE, Vanessa Sain-Dieguez

Learn how Hilton is empowering employee advocates via social media to reach out to their target audience.

COCA-COLA and REESE’S, Chad Elkins

Learn how the rise of social media and mobile has affected what brands do.

GRAMMY AWARDS 2011, James Andrews

Learn how to use bloggers, influencers, social media, and analytics to create a winning event.

* ALL The Video Sessions

Which ones can help you right now?

1. SOCIAL IS DRIVING A CUSTOMER SERVICE REVOLUTION – Peter Shankman of Vocus

2. EMAIL & SOCIAL INTEGRATION – Christopher Penn of What Counts

3. CONTENT MARKETING FOR LEADS – Jeanne Hopkins of HubSpot

4. B2B LESSONS – David Thomas of Radian6

5. SEO & SOCIAL INTEGRATION – Brandon Uttley & Roy Morejon of Command Partners

6. LEAD GEN FROM BLOGGING – Derek Halpern of Social Triggers

7. OFFLINE AND ONLINE MEASUREMENT – Tom Webster of Edison Research

8. TRAINING EMPLOYEES IN SOCIAL – Lisa Hoffman of Duke Energy

9. BLOGGER OUTREACH – Heidi Sullivan of Cision

10. SOCIAL MEDIA CRISIS MANAGEMENT – Justin Levy of Citrix

11. EMAIL LIST BUILDING – DJ Waldow of Waldow Social

12. CONTENT STRATEGY – Josh Hallett of Voce

13. THE NEWSFEED, ADVANCED FACEBOOK MARKETING – Justin Kistner of Webtrends

14. COCA-COLA and REESE’S – Chad Elkins

15. GRAMMY AWARDS 2011 – James Andrews

16. HILTON WORLDWIDE – Vanessa Sain-Dieguez

17. YOUR SOCIAL MEDIA DATA – Eric Boggs of Argyle

* The Bonus Interviews

We asked them the tough questions behind the scenes!

Here’s some of what we asked...

PETER SHANKMAN – Do Twitter contests work?
CHRISTOPHER PENN – When does social media works best?
DJ WALDOW – What exactly is a community manager?

What exactly do you get?

Get all 3 keynotes, 3 case studies, 12 additional topics, and the 3 bonus interviews. Get several sessions transcribed. Get access to all of it via an online portal that you can view on your computer, iPad, or mobile phone!

Questions? Send to support@socialfresh.com